Also known as "human resource accounting".
In behavioral accounting the valuation of a company goes beyond the numbers and attempts to include the human factor.
Take the example of two companies, company ABC and DEF, which have identical financial statements. If ABC has a more experienced workforce, and stronger management than DEF then ABC should be worth more. Behavioral accounting attempts to measure and record this aspect of a business. Behavioral accounting is of particular interest to scholars due to the influence of time constraints, accountability, judgments, and motivations individual decision makers have.
Investment dictionary. Academic. 2012.
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